aging 
The ROI Guy
DECEMBER 6, 2010
In the face of two economic downturns in the past decade, B2B buyers are more frugal than ever, and even with continued recovery predicted for 2011, a new “age of austerity&# promises to keep buyers seeking proof of bottom-line impact and value from every investment. The Death of a Salesman?
B2B Marketing Zone Posts
OCTOBER 5, 2010
Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. Disintermediation (3). The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Buyer Insight.
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