Seven Ways B2B Tech Buying Behavior is Changing [Research]
Webbiquity
NOVEMBER 10, 2020
Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Nearly two-thirds of B2B tech buyers are now under age 40. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos.
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