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Facing tough choices — Paid versus organic reach

grow - Practical Marketing Solutions

Seth Godin famously said that slapping remarkable advertising on an unremarkable product is a relic of the TV Age. Think of companies like Amazon, Google, Facebook and Twitter. Word of mouth is the best advertising. I’m a big advocate of WOM. And once the WOM gets going, it grows by itself. Think of companies like Amazon, Google, Facebook and Twitter. Here’s why.

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This!

The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Customers. - CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. Well worth the read, the authors delineate 3 different types of WOM, propose a new way for measuring it, and explain how the IMPACT of WOM is critical, not just the volume thereof. Activity on Facebook by Age [Infographic] , May 31, 2010.

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