Microsoft buys LinkedIn: the largest martech acquisition in history?
chiefmartech
JUNE 20, 2016
This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). Are all three of them marketing technology companies?
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