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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). Are all three of them marketing technology companies?

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"The End of Big": Nicco Mele on the Rise of Small Businesses

Hubspot

Another twist is that while technology is empowering small organizations, it is “paradoxically creating some things that are Even Bigger,” Mele writes, referring to all-powerful technology like Apple, Amazon, Ebay, Google, Skype/Microsoft, Twitter, and Facebook. Meaning: anyone can build a supply chain to China.). It’s inbound.

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Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Facebook’s largest age group is age 25 to 34, representing 29.7% This is the bull’s-eye demographic for many companies’ marketing. Percentages are for companies with over 500 employees.). Percentages are for current usage of collaborative chat apps by companies with over 500 employees.). Every day 4.75

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

This is a concept that is a direct result of the internet age we live in today. sites have video tours of their features, and in this day and age of added broadband capacity and rich content, knowing how to teach others and communicate benefits of a product is terribly, severely important. Lesson # 5 Use Social Networks. So many Web 2.0

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The potential of blockchain technology: what every marketer should know

chiefmartech

Jeremy currently works with several of the leading companies in the blockchain and decentralization space. As usual, Fred Wilson says it succinctly and with authority in his post, The Golden Age of Open Protocols. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK. This is where Accenture, Deloitte, and Cognizant all live.