The Forward Observer

MARCH 1, 2024

Listen to the Interview… Links… Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton (Amazon) Julie Atherton (LinkedIn) Small Wonder Consultancy B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales by Julie Atherton Book Resources & Templates (..)

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

JANUARY 26, 2024

In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Marketing 6.0:

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

The Forward Observer

OCTOBER 20, 2023

Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini (Marketing Book Podcast interview) Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut (Marketing Book Podcast interview) KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital (..)

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

OCTOBER 13, 2023

A Comprehensive Guide for Authors by Josh Bernoff (Marketing Book Podcast interview) The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing by Chad Pollitt (Marketing Book Podcast interview) Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking by Samin Nosrat Welcome to the Funnel: Proven Tactics to Turn Your Social (..)

Planning 130

Planning Top of Funnel Content Marketing PPC 130