Remove aging

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Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine

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To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI.

Planning 264
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Pandemic Pivoting: Four Successful Marketing Strategies from Big Brands

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Seriously—we had never, ever experienced a crisis like this in the age of digital marketing.) Eighteen months ago, we compiled a mixed bag of research of how marketing leaders anticipated navigating the uncertain future, back when nobody was able to truly know the secret recipe for success.

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Tracking the Impact of Your COVID-19 Plans

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There’s a lot of helpful advice out there, but because we’ve simply never experienced a crisis like this in the age of digital marketing, it’s safe to say nobody knows exactly what the secret recipe is for marketing your brand, reallocating your spend and, in the end, maintaining strong ROI.

Planning 157