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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. 9) H Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. HootSuite - HootSuite is a web-based Twitter client. Bit.ly - Bit.ly

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How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. The webcast is probably the smarter incentive to offer. With webcast.

ROI 50