Marketing Insider Group

OCTOBER 12, 2015

I felt strongly that video and visual content would dominate the consumer landscape as brands focused more on entertaining and informing their customers through visual storytelling. I left a content aggregator that I co-founded more than two years ago because I thought this was really old news. Robots replacing real writers?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Launch Marketing

MARCH 27, 2019

To stimulate this engagement, inbound marketing typically offers an element of value to prospects – information, tools or content assets – designed to address the individual’s problems, needs and questions. Again, this is typically achieved by offering content or information that your prospects and customers deem to be of value.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

SnapApp

OCTOBER 28, 2015

To understand the difference between generalized and personalized content, think about the contrast between a meaningful coffee date between two new friends and an awkward cold call from a telemarketer. And not just anything, but something relevant, or you’ll be like that telemarketer and send them running.

Work Management 48

Work Management B2B Marketing Personalization Marketing Management 48

markempa

MAY 23, 2005

See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. To read them you need a program called a "News Aggregator" These programs allow you to subscribe to a feed for a given weblog and read that weblog from within the aggregator, rather than having to go to the blog to check for updates.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

MARCH 2, 2017

By incorporating a series of direct questions along key phases of the vendor exploration process, B2B marketers can get a sense of how they need to adapt information and communication accordingly. The B2B Buyer Journey – How Telemarketing Can Help Convert Strangers to Customers. How Digital Has Changed the B2B Buyer’s Journey.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Unbounce

JULY 2, 2019

Here’s an example of an email I got from a content aggregation platform Zest. The “hotter” the lead, the more information they need. A white paper is formal, detailed, and informative, often written in an “academic” style (i.e., This is one part of the experiment. Doing follow-ups. Good design.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111