Vidyard

MARCH 5, 2021

For sales, using an online video platform is a no-brainer. Video can be leveraged across the entire sales cycle to accelerate deals and improve win rates. Content gates to collect viewers’ lead information. Performance metrics (like views over time and aggregate attention spans). P is for Publish.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

DealSignal

NOVEMBER 1, 2022

The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Vidyard

MARCH 5, 2021

Video for Sales For sales, using an online video platform is a no-brainer. Video can be leveraged across the entire sales cycle to accelerate deals and improve win rates. In a requirements document, you gather preliminary information like a project overview, use cases, needs, and barriers.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Biznology

OCTOBER 27, 2016

The headline numbers for regional economic growth, infrastructure development, and transactions are large in the aggregate, but made up of many small deals. Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities. One headache for B2B companies in Asia can be the lack of scale.

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Bluetext

JUNE 11, 2021

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. Occasionally, you are invited to co-craft the RFP in ways that position your company to win. Get their title, contact information, and social media presence. Build from there.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Bluetext

JUNE 11, 2021

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. Occasionally, you are invited to co-craft the RFP in ways that position your company to win. Get their title, contact information, and social media presence. Build from there.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95