Aggregators Event Marketing Google Salesforce.com 
Hubspot
MARCH 8, 2012
According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events.
Paul Gillin
JUNE 24, 2010
In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Do you suppose the storage giant conducts an ROI analysis before making that decision?
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