Scoop.it

JANUARY 24, 2023

So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition. It can surface hard-to-find information that can be used to create more meaningful email campaigns. That’s what omnichannel marketing is all about.

Planning 83

Planning ROI Paid Search Agency Marketing & Strategy 83

Litmus

DECEMBER 7, 2022

Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. Data privacy will demand that social media and email cross-pollinate. Customer data platforms will accelerate email capabilities.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. They aggregate the customer data in a single repository.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? You can access four types of data to build your email campaigns: 1.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87