Aggregators Data Hygiene Information Privacy Protection 
Bluetext
JULY 6, 2020
The term “personal data” is not synonymous with “personally identifiable information”, or PII. PII has traditionally been a legal concern for American businesses, and it refers to a more defined set of information than the GDPR model. My business isn’t located in Europe, why should I care?
Litmus
DECEMBER 13, 2021
Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Consider removing Personally Identifiable Information (PII).
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