Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. Users can meticulously target audiences and find leads fit to purchase a product or service. Intent Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 98

Data Hygiene Marketing AI Work Management Marketing Management 98

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Lets, jump into it!

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Martech

SEPTEMBER 21, 2021

Leads are captured from a variety of sources that feed the marketing automation database, including (but not limited to) website visitors, social media, paid digital campaigns, email marketing respondents, trade show attendees and purchased third-party lists. site purchases, browsing, social posts) and demographics/firmographics.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

Litmus

DECEMBER 13, 2021

This includes email engagement, website activity, and purchase history. Second-party data is individual-level data acquired from a trusted partner—aka someone else’s first-party data. Third-party data : aggregate data collected from one or more sources. Double opt-in (DOI).

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Porch Group Media

SEPTEMBER 18, 2018

Each lead includes name and address and is often enhanced with additional demographic, lifestyle and contact data. Each lead included name and address and was often enhanced with additional demographic and contact data. The key is to start with good data. This data is often sourced from county courthouse filings.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45