AI won’t replace social teams: Here’s why
Sprout Social
MAY 23, 2023
From an ethical standpoint, I don’t think you’re ever going to put your social on autopilot,” Jeff explains. You need to make sure what’s happening on your social channels is human-fed and human-curated. For you, that means less time aggregating data, and more time acting on it. We’re going to see AI as an assistant.
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