B2B Marketers Should Stop A/B Testing in 2018
FunnelEnvy
JANUARY 19, 2018
retail ecommerce, travel), where traffic and revenue are highly correlated , it falls apart in many B2B scenarios. Of course, you do things to increase traffic, but many of us sell B2B products in specific niches that are not going to have the broad reach of a consumer ecommerce site.
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