SalesIntel

JANUARY 10, 2024

For instance, if you are using Salesforce as a CRM and your data platform is not integrated with Salesforce, you will have to first export the data you want, adjust all the headings in the spreadsheet to match your Salesforce naming conventions, and then upload carefully without creating duplicates. If yes, how easily can you do it?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Vidyard

SEPTEMBER 15, 2014

This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising. The analytics tracked through a video marketing platform won’t show up in a Facebook dashboard, but rather, directly in the marketing systems you are already using.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

chiefmartech

JANUARY 31, 2022

Last year, I wrote about a pattern of aggregation platforms growing in martech stacks. The two key characteristics of an aggregation platform: It centralizes a cross-departmental capability (e.g., Instead of futilely fighting The Great App Explosion , aggregation platforms embrace it. These are vertical aggregation platforms.

Aggregators 92

Aggregators Verticals Marketing Automation Services Work Management 92

Hubspot

DECEMBER 3, 2019

According to a recent study published by Gartner, CRM is both the largest and fastest growing enterprise software category -- additionally, spending on CRM software reached $48.2 In other words, the CRM market is an absolute powerhouse. Every business that uses a CRM does it to improve their customer experience.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

ClickZ

FEBRUARY 26, 2020

30-second summary: Exponea created a Knowledgecard, CDP vs DMP vs CRM, which serves as a handy cheat sheet to help clarify the definition and purpose of each martech solution. CRMs, a.k.a. Customer Relationship Management Systems. Illustration of how a CDP works—source: Exponea. Web optimization. Email marketing. Retargeting.

Marketing Automation Services 88

Marketing Automation Services Industry CMS Work Management Ideal Customer Profiles 88

Salesforce Marketing Cloud

JANUARY 11, 2024

But before you start dreaming of the commission that comes with big-ticket business sales, there’s a lot you need to know about connecting with buyers and influencing their decision to purchase products or services for their companies. And, make sure they know you’ll provide training and ongoing support.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Outreach

MARCH 25, 2019

The primary function is to provide a snapshot of key sales elements, such as: The number of open deals/opportunities, as well as their individual and aggregate monetary values. Clearly define those stages and customize your tools (CRM, automations, etc.) Are new leads entered in the system? to reflect those stages.

Sales Management 65

Sales Management Top of Funnel Work Management Marketing Management 65