Case Studies and Lead Capture - B2B Marketing Zone

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . .

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

What’s CPA, or cost-per-acquisition?

Choozle

AUGUST 20, 2019

Cost-per-acquisition is a digital advertising metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level. In this case, the acquisition or conversion could be a lead capture, demo signup, or another indicator of a likely customer. Let’s dig a little deeper. Chat with us !

Cost per Acquisition

Cost per Acquisition Cost Per Thousand CPA Cost Per Click

B2B Marketing Zone

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

What’s CPA, or cost-per-acquisition?

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