3 Big Martech Innovation Themes in 2022
chiefmartech
JANUARY 10, 2022
These are the areas I personally plan to pay close attention to in the year ahead. The pandemic massively accelerated ecommerce, catapulting both the Amazon Empire and the Shopify Rebel Alliance to new highs. Aggregation is different than consolidation because it’s not attempting to get rid of all the other apps in your stack.
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