The Point

JANUARY 21, 2020

As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

MAY 14, 2013

In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant. However, Hubspot also noted that click-through rates increased when the word “free” was excluded. So, what to do?

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

The Point

NOVEMBER 27, 2018

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

APRIL 16, 2014

Hubspot and Act-On encompass many inbound features as well as outbound. We have many clients who use Marketo and Hubspot side-by-side, for example. In your mind, does it encompass inbound or do you define it more narrowly to be lead nurturing or other? There’s a move towards “all-in-one” marketing platforms.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

The Point

DECEMBER 16, 2015

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Point

JUNE 29, 2015

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100