From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)
Convert
JANUARY 30, 2023
Currently the CRO Manager at Conversion Advocates , Simon makes the journey from a CRO specialist to a lead at an agency look easy. Even internal teams have blind spots when it comes to customer research. The turning point came when his agency wanted to move away from user acquisition to better retention.
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