Porch Group Media

AUGUST 31, 2018

In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Convince & Convert

JULY 22, 2016

As Head of Consulting, Daniel heads up communication with Convince & Convert’s corporate and agency consulting partners, but that’s not all—he’s also an expert on the rising power of online ratings and reviews. As customer experience gains greater and greater influence on business success, marketers need to be ready.

Ideal Customer Profiles 77

Ideal Customer Profiles Work Management Consulting Marketing Management 77

accelerate agency

MARCH 29, 2023

Research a solution for a specific customer problem When you’re thinking about how to start a SaaS company, the first thing on your mind should be finding that killer idea. First, take a look at what’s already out there. What more could your solution deliver for customers that they’re not already getting?

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Closed loop attribution and reporting.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62