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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Additionally, this maturing is being advanced by the acceleration of social advertising.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Additionally, this maturing is being advanced by the acceleration of social advertising.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Increased use of video. Not everyone wants to read a long article. Testing and optimization.