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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. When you use Campaign Experiments, AdWords also makes it easy to A/B test different ad elements (Headline, CTA, extensions, etc.) Easy to optimize. More control. These are going to be your bottom-of-the-funnel keywords.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. When you use Campaign Experiments, AdWords also makes it easy to A/B test different ad elements (Headline, CTA, extensions, etc.) Easy to optimize. More control. These are going to be your bottom-of-the-funnel keywords.

SEM 40