Digital B2B Marketing
OCTOBER 15, 2013
Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Don’t forget that you can also promote your YouTube videos (done through Adwords. And they’re right. Marketers are slaving over content today, but almost no one sees that content.
Digital B2B Marketing
DECEMBER 3, 2013
But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. It isn’t time to give up on search, but it is time for B2B marketers that are struggling with search programs to look beyond their standard optimization routines.
Digital B2B Marketing
JUNE 5, 2012
For example: Landing Page Testing: Google Website Optimizer , Unbounce. There are a number of tools available that make testing in online marketing easier, cheaper, or both.
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