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Does mobile search work for your business?

Biznology

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? Read on and see.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! This is why Google has become a modern day casino for advertisers.

PPC 101