article thumbnail

SEO and Content Marketing Work Together

NuSpark Consulting

Promotional ads Get content now Landing page/microsite Immediate leads. Title tags. Meta page descriptions, headlines, sub-headlines, captions, and image tags. Here’s the difference: Tactic Theme Destination Key.

SEO 100
article thumbnail

B2B Pay Per Click Advertising

LeadSloth

Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}. do you find most effective?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). With proper tagging, this data can be sliced and diced further. Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion.

article thumbnail

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. They don't seem to have any Google AdWords that are specific to this campaign. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. it rocks!).

article thumbnail

Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Microsites. Google AdWords Tracking. Posts: Related Tags crm systems. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics.

article thumbnail

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Social Media is Simpler Than You Think , March 29, 2010. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. SEM & SEO & PPC & CTR. Business Blogging. Optimization. Statistics. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.