article thumbnail

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Microsite 100
article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. Should You Use Foursquare for Your Business? June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Christina “CK&# Kerley ( @CKsays ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Put it on a microsite to be used as a regular free tool for prospects. Bonus tip: create an Adwords campaign around the regulation and checklist to bring in visitors. . Paid Media. Landing Pages. Case Studies.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

How has your company’s last AdWords campaign made a positive difference for your customers? The secret to gaining buy-in for content marketing is to demonstrate its worth with a solid strategy rather than a pile of stats and examples that aren’t really connected. REI’s content hub has enough complexity to deserve a microsite.