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| | BIZNOLOGY
APRIL 23, 2013 Blogger outreach is more PR than social media
'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? The Long Tail strategy for AdWords works for blogger outreach. Related articles. And people are suspicious and busy.
| | BIZNOLOGY
JANUARY 31, 2012 Don’t Let Your Social Media Hypothesis Dictate Your Conclusion
Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. There is a lot of bad science in social media marketing.
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| | THE EFFECTIVE MARKETER
AUGUST 11, 2010 Mapping the Social Media Landscape
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge. When it comes to social media, a nice chart can do the talking job for you. Please share!
| | WEBMARKETCENTRAL
FEBRUARY 13, 2008 Best of 2007: Interactive PR
Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." Her links are summarized and updated on a periodic basis. Nevertheless, worth checking out.
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