Blogger outreach is more PR than social media
APRIL 23, 2013
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? The Long Tail strategy for AdWords works for blogger outreach. Related articles. And people are suspicious and busy.
Don’t Let Your Social Media Hypothesis Dictate Your Conclusion
JANUARY 31, 2012
Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. There is a lot of bad science in social media marketing.
You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts
APRIL 19, 2012
There’s a concept called Voice of the Customer (VoC) that can be important for content and social media marketing. According to Wikipedia, it “is a market research technique that produces a detailed set of customer wants and needs… prioritized in terms of relative importance and satisfaction with current alternatives.” But how does one do this in practice?
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.” But change is.”