Martech Advisor

MARCH 30, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Google AdWords could be a mystery if you’re new to it. In this nifty book called Google AdWords for Beginners, Corey Rabazinski gives a bird’s eye view of Google AdWords and its key concepts. Keyword research and the keyword match types.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

QuanticMind

SEPTEMBER 28, 2016

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

chiefmartech

APRIL 11, 2017

Before she visits the store, she does one last search for the store to look at the dress online, but finds another wedding dress retailer in the AdWords listing just before she clicks into the original site destination. 4) Cultivating Loyalty in an Economy of Infinite Choice. Kim is looking for the perfect dress for her wedding.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Adwords 45

Webbiquity

JULY 26, 2010

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. SEM & SEO & PPC & CTR. Are You and Your Customers Hungry for Social Media? Wednesday, June 9, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by MediaPost.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100