Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. They don't seem to have any Google AdWords that are specific to this campaign. Ok, that last one may be a bit extreme but it may also be part of the long tail of search.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Hubspot

MARCH 10, 2016

54) Long-Tail Keyword. A long-tail keyword is a very targeted search phrase that contains three or more words. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Biznology

APRIL 23, 2013

I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies. Before long, hundreds of email replies stream in.

Blogger 80

Blogger Outreach Social Media PR 80