Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well.

Marketing Budget Creation 321

Marketing Budget Creation Marketing Budget Planning Budget Programs 321

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. In their research they also classify companies according to their results in email marketing usage. United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 15, 2008

I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Marketing Insider Group

NOVEMBER 18, 2010

Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

distribion

MARCH 22, 2017

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55