Anything Goes Marketing
NOVEMBER 16, 2008
For example, if the conversion rate of a Google AdWords campaign is failing as the effort to turn these "inquiries" into MQLs (marketing qualified leads) is too expensive and takes too long, remove it. Focus on sources that are bringing in more qualified leads. youtube landing pages enewsletter RSS webinars / webcasts Google.
Marketing Insider Group
NOVEMBER 18, 2010
Tools and processes that allow you to stand toe to toe with the CFO and prove what marketing campaign (email, adwords, seo, print etc etc) works is a key to success for marketers.
LeadSloth
JANUARY 12, 2010
This goes beyond just lead scoring and lead nurturing and when done correctly actually can solve many of the other issues that are faced today by organizations but in reality are just symptoms i.e. Marketing and sales alignment. responding to the continuing shift in power from vendor to buyer that Web 2.0
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