Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
Smashmouth Marketing
DECEMBER 21, 2008
You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Especially the keyword point. when you find those perfect keywords that get traffic, use them. You need to use both for visibility and for early testing. Paul May explained this beautifully on the BuzzStream blog. Mike: Good point.
100 
Let's personalize your content