Remove Adwords Remove Industry CMS Remove Marketing Analytics Tools Remove Research
article thumbnail

What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

For a service or product, many have gone from searching for just the word “pizza” and are now implementing specific requests, such as “gluten-free pizza in Portland” Long-tail keywords arose as a strategy in partial response to this outlook, serving as keywords that were easy to rank for. What Are Long-Tail Keywords?

article thumbnail

Complete On-Site Technical SEO Checklist

seo.co

If you’re managing your own search engine optimization (SEO) campaign, you need a checklist to make sure you don’t skip any components. SEO is a highly complex art that involves strategizing, tracking, in-depth research, testing, and more testing. Google Analytics. Server log analytics as a JavaScript alternative.

article thumbnail

14 SEO Mistakes to Avoid During a Website Redesign

SmartBug Media

This is a key element of inbound marketing programs. These analytics benchmarks can be found in HubSpot or Google Analytics and will help you set goals for the new site, as well as for overall business growth. Mistake #3: Choosing the Wrong CMS and Hosting Provider. Mistake #4: Improper Use of Redirects.

article thumbnail

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMO: Chief Marketing Officer.