KoMarketing Associates

MARCH 30, 2012

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. For advertising campaigns, consider how peak times might be impacted as a result. Keep It Simple & Back to the Basics. “Do you like typing URLs in your smartphone?”

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Does PPC advertising help with branding? These ads are separate from your traditional campaign-level geo-targeting in AdWords.&#. X Marks the Spot!

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . It helps you map the journey from lead to customer, taking into account every touch point and interaction along the way. It’s too simplistic. . So, what is the hold up? . . It has a negative ROI, right?

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104