The Value of Account-based Marketing for B2B Demand Generation
QuanticMind
JANUARY 21, 2020
According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. Intent data . Engagement data .
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