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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. This article is intended to help marketers navigate the complex world of marketing technology. Gartner Research. Gartner Research. But fear not!

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The Value of Account-based Marketing for B2B Demand Generation

QuanticMind

They also employ strategies that empower them to build lasting relationships with their customers, leading to new sales opportunities and increasing their lifetime value. . The more relevant, fresh data businesses can process and derive insights from, the more opportunities there are to improve B2B demand generation and marketing.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. At Summit, everyone wants to help you, and there’s no office politics or ulterior motives involved as to why.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. Social Media Examiner. .

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The Ultimate List of B2B Marketing Tools

Zoominfo

Customer relationship management (CRM) platforms aren’t strictly sales tools. Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. And, Sprout’s competitor analysis functionality helps marketers benchmark their performance.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. Doing so will increase your sales and reduce your Adwords expenses. In both these scenarios, emails emerge as the most popular lead nurturing channel. 8217; On Linkedin. Conditions Apply.