sales Adwords Doubleclick Lead Generation Microsite 
NuSpark Consulting
APRIL 13, 2012
Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Digital Audience Research.
NuSpark Consulting
MARCH 9, 2013
This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Before we get started, I just wanted to set the record straight regarding definitions, since I am always asked. .
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