The Effective Marketer

NOVEMBER 6, 2009

Gartner’s comment about the decision focused on them being an independent research organization and denies they use “pay for play&# in the publication of their reports. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it. And not surprisingly, the judge dismissed it.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke).

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The Effective Marketer

FEBRUARY 12, 2009

P.S.: I will be uploading a document with some screenshots illustrating the tips above to make it easier for you to understand and do it yourself. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Product Effectiveness Tips 100

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments.

PR 20

PR Web 2.0 Best Practices Blogger 20

The Effective Marketer

MARCH 12, 2009

3. Use the body of the ‘meeting request ’ invite to add agenda items, links to documents, and other notes so that people can be prepared prior to the meeting. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

LeadSloth

JANUARY 12, 2010

Megan Heuer , Research Director, SiriusDecisions. Megan Heuer, Research Director, SiriusDecisions ( @megheuer ). responding to the continuing shift in power from vendor to buyer that Web 2.0 Document the value of marketing for the executive leadership team. Malcolm Friedberg , Principal, Left Brain Marketing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100