QuanticMind

OCTOBER 2, 2018

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns.

PPC 40

PPC Ads Google Automation 40

Hubspot

APRIL 5, 2018

Buy ads on Google through Google Adwords. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Google AdWords. For more resources about how to do PPC effectively, check out our PPC Marketing Hub here. How to Market on Google.

Google 78

Google Adsense Tools Doubleclick 78

Unbounce

JULY 11, 2018

AdWords is no more. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right? Whoah whoah, don’t panic.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

JULY 10, 2019

Best for: If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are ideal for calculating the number of visits, leads, and conversions you've generated from your hard work. DoubleClick Ad Tracking. Tracking Pixels.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. It allows them to measure the impact of display, search, social, and video channels based on consumer behavior on Amazon. This is the standard model used traditionally in Adwords and with many other platforms. First Click Attribution.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52