Customer Experience Matrix

SEPTEMBER 9, 2009

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. But I think the primary reason is that search serves as a gateway to other Internet activity—so marketers wishing to drive traffic to their own Web sites need search advertising to make this happen.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Then you would turn on to social engagement tools, Argyle, Janrain, to be involved with those discussions, whether it’s your employees, community managers, or get the crowd to do it yourself. Image via BigStockPhoto.com.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115