Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

markempa

DECEMBER 2, 2011

We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” explains Baxter Denney , Manager, Database Marketing at CitrixOnline. It also resulted in receiving the 2012 Email Marketing Awards’ B2B Best in Show.

Email Marketing 120

Email Marketing Banner Ads Adwords Banners 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. But I think the primary reason is that search serves as a gateway to other Internet activity—so marketers wishing to drive traffic to their own Web sites need search advertising to make this happen.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

WebMarketCentral

JANUARY 29, 2007

Although Google AdWords and Yahoo! Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Advertising.com Search, behavioral, and database marketing services for online advertisers. Strictly B2C. Also B2C-focused. Now owned by AOL.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros. They’re fantastic folks out of Portland.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

JANUARY 6, 2014

And consider third party services like ReachForce who offer a free analysis of your CRM data that tells you how many of your otherwise unusable records they can append, update or enrich.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100