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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. But the opportunity for scale is getting your customers to do your jobs for you as advocates, or through word of mouth or sharing , so maybe that’s perhaps the lens that Reggie’s thinking about.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.