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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. Email Marketing.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. 50+ More Things Every Link Builder Should Know - Julie Joyce, Search Engine Land.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

According to a report published by Content Marketing Institute & MarketingProfs, 90% of the top-tier B2B brands curate their content strategies around the pain points of their customers. The pieces of content can be distributed to segmented personas based on their demographics, job titles, etc. &

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark Consulting

Link Building becomes Relationship Building. By building a robust guest blog outreach program, and being genuine, links will increase as will referral traffic. . Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel.

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KoMarketing Year in Review: Our Top Posts from 2014

KoMarketing Associates

8 ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important.

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26 Content Marketing Tools to Use in 2013 | OMI Blog

Online Marketing Institute

Content Curation. Listly helps you curate items into lists you can then embed into a blog post. Using Storify, you can curate all different types of content about a specific topic, like blog posts, tweets, videos and images, into one board. But have you thought about using it to curate ideas for your content? 1.11.2013.

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The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Adobe Experience Cloud Blog

A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. Suddenly everyone was second guessing their link building strategies and looking for new, sustainable ways to clean up their link profile. Follow him on Twitter.