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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Curate content carefully. The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ).

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Landing Page, Microsite, Pillar Page, or Content Hub: How to Choose the Right Page Type for Your Content Marketing Needs

Contently

So first, they create display or social ads or put their spending toward a Google AdWords campaign. “You’re acting as a curator as much as a curator of your own content,” says Jones, who adds that providing that extra value is worth the risk of visitors leaving your site on an external link.

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Why we care about adtech: The complete guide

Martech

If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.

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Google Remarketing: Your Guide to Reducing Ad Spends and Boosting Impact in 2020

Martech Advisor

Going beyond using only display ads, you can curate a list of frequent visitors on your website and target your Google search ads. Combining remarketing with Google AdWords is a great way to increase traffic for your product landing pages. Sign into your Google AdWords account, and click on the Campaigns option.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Google Testing Additional Structured Snippets Options. How does Google make money?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Bred has also written the book called ‘Advanced Google Adwords’. Why should you follow him?

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Pricing: free (but requires an active Google AdWords account). Search for any domain and see every place they’ve shown up on Google: every keyword bought on Adwords, every organic rank, and every ad variation in the last 9 years. Also find contact information for domains, successful AdWords ad texts, and negative keywords.