Adwords CTR Doubleclick Tagging 
WebMarketCentral
SEPTEMBER 20, 2007
As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). 1.2%, 1%-2% and 3%-5%.
Webbiquity
SEPTEMBER 8, 2010
DoubleClick got 1.7% 97% of these companies use Google AdWords; 56% advertise on Google’s content network. Yet for paid [italics] clicks, keywords of 4-6 words in length drive the highest average CTR at 1.1-1.2%. The overall average CTR for paid search ads was 0.91%. DoubleClick got 1.7% 97% of these.
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