Bing PPC Ads: How They Work (and Compare to Google Ads)
Hubspot
JUNE 5, 2019
Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." It's less competitive than Google AdWords, and its users shop online 36% more than any other search engine. Google AdWords, however, can only show you the number of Google+ followers. According to our guide.
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