Remove Adwords Remove CPA Remove CRM Remove Template
article thumbnail

The Ultimate Programmatic Advertising Glossary

Outbrain

The most prominent example is Google AdWords. Cost Per Action (CPA). This is very valuable for data accuracy, and can contain subscription, social, or CRM data. Video Ad-Serving Template (VAST). A uniform template to structure tags and metadata transferred from an ad server to a video player. Ad Network.

article thumbnail

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Unbounce provides ample landing page templates that can be customized for lead generation. Paid Search.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to PPC

Hubspot

There are other types of cost-per s … like cost-per-engagement, cost-per-acquisition (CPA), but for the sake of preserving your mental space, we’re going to stick with clicks, a.k.a. Google Ads (formerly known as AdWords). CPM, also known as cost per thousand, is the cost per one thousand impressions. The search engine receives 3.5

article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

They've been in business since 2014 and established themselves as a leading AdWords and PPC marketing company that has helped companies such as Amazon, Salesforce and Intuit scale their revenue. They perform Offline Conversion Tracking (OCT) that connects with your CRM to track the quality of your online leads. Top Clients: Amazon.