Adwords Cost per Lead CTR Forrester 
Single Grain
OCTOBER 28, 2019
The average data-driven business is growing more than 30% year-over-year , according to Forrester. 1) Click-Through Rate (CTR). CTR measures the click performance of any Call To Action (CTA), in that it shows you the percentage of viewers that click your CTA on any given ad, link, email or landing page, etc.
Directive Agency
SEPTEMBER 29, 2017
Click-through rate (CTR) is one of the first metrics on the monthly report. It can be a helpful leading indicator to watch from time-to-time. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. Or, better yet, Cost Per Qualified lead.
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