Adobe Experience Cloud Blog

AUGUST 21, 2017

The exact same problem as many modern marketers when they ignore the post-click experience. In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. Post-Click Matters. Visitors always want to know that they’ve made a good click. What would you have on your hands?

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. Same goes for keywords. For B2B keyword and ad testing, we tread with a bit more caution. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

QuanticMind

JUNE 15, 2017

Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords .

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40

SnapApp

JANUARY 6, 2016

Integrating a tool like Marketo into your content marketing strategy enables you to track a specific buyer through each of these stages , measuring their engagement, consumption, and interaction until a sale takes place. Multiply your organic entrances by the CPC for each primary keyword in every piece of content.

Cost Per Click 48

Cost Per Click ROI Content Marketing Planning 48